Brookstone, renowned for its cutting-edge home and lifestyle tech accessories, proudly announces its partnership with NFL star running back Christian McCaffrey from the San Francisco 49ers. McCaffrey, a three-time Pro Bowler and three-time All-Pro athlete, is set to be the face of Brookstone from Fall 2024 to Fall 2025, featuring in digital, print, out-of-home advertising, and live events.
Ralph Gindi, COO of Bluestar Alliance, Brookstone's owner, expressed, "At Brookstone, we believe in enhancing everyday experiences and 'doing life better.' Christian McCaffrey embodies the spirit of Brookstone, with his commitment to excellence, versatility, and a lifestyle that demands the best in wellness and technology. We are thrilled to collaborate with and support Christian McCaffrey as he furthers his already-impressive career."
Given McCaffrey's active NFL lifestyle, the partnership will spotlight categories such as luggage and travel accessories, electronics, grooming, massage chairs, and more. McCaffrey himself states, "I am honored to represent Brookstone, a brand that aligns with my values and provides products that enhance not only my athletic recovery but also my daily life. With Brookstone, I can elevate my travel and day-to-day experiences in ways that also support my ability to perform on the field."
While McCaffrey's achievements on the NFL field are well-known, his off-field life is just as remarkable and busy. Engaged to actress, model, and Miss Universe 2012, Olivia Culpo, McCaffrey also leads the Christian McCaffrey Foundation, supporting underserved youth, those undergoing medical treatment, frontline medical workers, and providing suicide prevention for Army Veterans.
Joseph Gabbay, CEO of Bluestar Alliance, emphasizes the brand's pleasure in partnering with a genuine inspiration and role model within the community. "Brookstone is pleased to partner with a true inspiration and role model within his community, supporting him with solution-oriented, distinctive products that keep him game — and life — ready. We are a brand that strives for excellence, and knowing that we share that sentiment with CMC makes this partnership both seamless and inspiring."
Products endorsed by Brookstone and Christian McCaffrey will be available at retailers nationwide and Brookstone.com.
ABOUT CHRISTIAN MCCAFFREY Christian McCaffrey, the star NFL running back of the San Francisco 49ers, is a three-time Pro
Bowler and three-time All-Pro. Rising to prominence at Stanford University, he broke NFL legend Barry Sanders's all-purpose yards record in 2015. Drafted in the first round in 2017, McCaffrey started his NFL career with the Carolina Panthers before joining the San Francisco 49ers.
ABOUT BROOKSTONE Established in 1965, Brookstone began as a direct marketer and has evolved into a multi-channel retailer and manufacturer of distinctive, innovative, and quality products. With over 34 freestanding airport shops and presence in 500+ Hudson News airport stores, Brookstone offers a wide range of products, including massage chairs, heated blankets, speakers, headphones, travel accessories, and personal care items, designed to "do life better."
ABOUT BLUESTAR ALLIANCE, LLC Founded in 2006 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance owns, manages, and markets a portfolio of consumer brands spanning luxury to mass market. The portfolio includes brands like Hurley, Scotch & Soda, bebe, Eli Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass, and Limited Too. Bluestar Alliance aims to leverage brand equity, expand categories, and maintain brand heritage through strategic partnerships and brand licensing with over 300 licensees globally.
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